Advertising & Growth
Cutting-edge coverage of AI in marketing and advertising. From AI copywriting tools to automated ad optimization, learn how marketers are leveraging artificial intelligence to create campaigns that convert and scale.
Marketing has always been about reaching the right person with the right message at the right time. AI makes this possible at a scale and precision that was unimaginable just a few years ago — personalized content for millions, optimized in real-time.
The marketing teams seeing explosive growth aren't working harder; they're leveraging AI for everything from audience research to content creation to campaign optimization. Understanding these tools isn't just a competitive advantage — it's becoming table stakes for any serious marketing operation.
An investigation reveals that a dark money group backed by executives from OpenAI, Palantir, and Andreessen Horowitz is paying social media influencers thousands of dollars per video to frame Chinese AI as a threat to American safety ahead of the 2026 midterms.
OpenAI introduces cost-per-click advertising in ChatGPT, shifting from impression-based pricing with three to five dollar click rates that put the chatbot in direct competition with Google Search ads.
In a stunning display of "DIY science," an Australian tech boss has used a combination of DNA sequencing, ChatGPT, and Google's AlphaFold to design a custom mRNA vaccine for his rescue dog Rosie, reportedly shrinking her tumor by 50%.
Super Bowl 2026 commercials leaned on AI to build ads faster, sell new assistants and smart glasses, and spark founder drama over ad-funded chatbots.
Super Bowl 2026 advertisers used AI to build spots faster, sell new assistants and glasses, and even attack competitors over ads.
Super Bowl 2026 leaned harder into AI-made creative and AI product marketing, from Svedka’s mostly AI-generated spot to Claude’s “no ads” positioning.
Super Bowl 2026 brands used AI to generate ads, sell new AI products, and differentiate on “ad-free” positioning—signaling a new marketing playbook for consumer tech....
Super Bowl 2026 brands used AI to generate commercials and sell AI products, from Alexa+ and smart glasses to ad-free chatbots and AI-made vodka spots.
